Deep knowledge of the most complex issues of today.

Supertech has extensive background in a wide range of both B2B and B2C categories, industries, and sectors. Our B2B and B2C teams have significant hands-on experience in these areas, thanks to our specialized knowledge base.

Because our specialist teams in B2B and B2C have years of experience in their respective segments, we operate and have expertise in the following industries:

Healthcare


 Healthcare


We have conducted Healthcare Market Research across all levels. We have managed numerous studies on prescribing practice involving interviews and diaries with GPs and specialist doctors including rheumatologists, geriatricians, pulmonologists, and so on.

We have performed detailed analysis on Healthcare payers and providers. We have carried out interviews and focus groups with Healthcare industry professionals, and we have great experience in speaking to the patients themselves, something that requires the very highest levels of tact on the part of the interview team.

Our Healthcare Market Research industry experts, consultants, Market Research analyst and researchers evaluate and monitor the Healthcare industry on various aspects across the geographies. We have a specialist Healthcare Market Research team who delivers world-class studies on medications, patients, and Healthcare administrators. Being adept in the Healthcare sector, we often interview professionals running medical stores, hospitals, care homes and research centers.

We, at Supertech, understand that dealing with Healthcare professionals requires a special team, and hence, our interviewers are trained, skilled and experienced, when it comes to face- to-face interviews, or focus groups. We know the way to get the right respondents, which allows us to reach out to the people you’re looking for efficiently. GPs to gynecologists, nurses to neurosurgeons, our medical recruitment will make you feel better. Our experience in the Healthcare sector has enabled us to carry out varying studies about important medical aspects and diseases, right from acne to Parkinson’s disease.

Fast-Moving Consumer Goods


Fast-Moving Consumer Goods (FMCG)


The FMCG industry is one of the most diverse, innovative and conscious industries. To launch new and maintain existing products on the FMCG and retail market, companies need well-chosen business strategies. Supertech is an invaluable source of insight when it comes to developing an effective strategy. Research is useful at all stages of a product’s life cycle – from concept development to pricing and marketing strategy formulation.

Analysis of competition and distribution channels is also a worthwhile exercise that many clients are interested in. Research can even extend to advertising – its concepts and campaign effectiveness, which Supertech tends to be experienced at. FMCG’s Research often requires an agency with researchers that can connect to the consumer and have immense knowledge of the sector, and we’re proud to say that Supertech is the quintessential image of the same.

The most common types of research in the retail and FMCG market:

  • Product Concept Testing
  • Brand Research
  • Copy Tests
  • Usage & Attitude Studies
  • Research into Name, Logo and Packaging
  • Shopping and Eating Habits Research
  • Taste and Scent Tests
  • Price Testing
  • Market Analysis
  • Distribution Channel Analysis

Our Market Research team pulls out all resources together to represent meaningful – actionable insights. For research related to the FMCG industry, our broad experience has enabled us to speak to target audience, often ranging from Buyers and sellers to senior decision makers and manual workers. Whether it is understanding future trends and requirements of retailers or what is going on in the global beverage market for soft drinks and alcoholic drinks, we have the knowledge to get you going towards your goal.

Automotive


Automotive


In the upcoming era, the most successful Automotive manufacturers will be those that handle the complexity of global presence in both major and emerging markets and those that develop relevant technologies,partnerships and solutions, all with an efficient organization.
Supertech‘s proficient Automotive Market Research team help Automotive companies manage the key existing and upcoming challenges of globalization and win in an increasingly diverse market place by working on critical issues to address their business needs.

Our Automotive Market Research practice provides universal industry analysis, Market Research, consulting, market size and forecasts, and insights, thus helping our clients to address present trends and challenges, identify new technologies, and take advantage of opportunities for growth in Automotive markets.

Tourism

Tourism


Supertech has been working closely with a range of leading travel and leisure companies, along with organisations involved with transport (e.g. trains and airlines) and tourism – providing high quality Market Research along with smart and actionable insights. We are widely known for our pioneering, customized travel and tourism research that can be compared to none for its reliability, affordability and transparency. We not only assist clients with the interpretation of their research results but also the architecture and execution of strategy based on that research.

In the Travel and tourism industry, we’ve worked on sectors including medical tourism, spiritual tourism and adventure tourism.

Our Solutions in Tourism Research include:

  • Visitor Profiles
  • Economic Impact Analysis
  • Destination Brand Research
  • Usability Research
  • Traveler Personas


Our extensive experience in the industry enables us to provide you insights on the Tourism Industry, with the aid of knowledge and finest customer service.

Education


Education


The Education industry is constantly changing to meet the requirements of leading employers, policy makers, learners and society, making it a highly competitive global industry. This leads to the importance of Market Research increasing amongst those who operate in education markets across the globe.

With a knowledge base so extensive, Supertech has spread its expertise in the sector of Education.Over the years we’ve worked with the following audience within this sector:

  • Students
  • Alumni
  • Teachers and Lecturers
  • Careers Advisors
  • Private Training Providers
  • Adult Learners
  • Employers
  • Other Opinion Leaders and Stakeholders

We have also conducted Market Research (Qualitative, Quantitative and Online) for:

  • Universities
  • Further Education Colleges
  • Awarding Bodies
  • LSCs
  • Sector Skills Councils


Supertech is open to classroom teachers, lecturers, tutors and anyone else within the education centre, and it is worth noting that we cover a full spectrum of international institutions, right from nurseries and pre-schools to universities and colleges.

Our team of professionals have utilised their invaluable skills while working with various people and organizations from the Education sector. We’s market research has provided clients the data necessary to increase enrollment, streamline admissions, improve the students experience, create programs to match the market area's needs, and better understand differentiators to utilize in marketing efforts. The areas we’ve researched range from alumni research to university, college and school studies, and we believe it’s safe to say We has hands-on experience in the industry.

More industries that we have conducted Market Research in include:

  • Manufacturing
  • Aerospace
  • Telecommunications
  • Energy
  • Construction
  • Engineering
  • Financial Services
  • Oil and Gas
  • Agriculture
  • Information Technology(IT)