An integrated team, from idea to execution.
We are a Market Research company that selects and applies the right research, decision-making, or idea generation tools at the right time.
We use our expert research and analysis skills to support your critical thinking and decision-making process, not replace it.
We analyse your project – in and out. We suggest the best data collection methods and channel. We proceed with data collection with live update on your dedicated platform. You receive the final data set in any format of your choice.
Qualitative research provides you with in-depth motivations behind consumers’ behaviour and opinions. We discover the motivational factors behind consumer buying habits. We design, develop, implement and monitor qualitative Market Research sessions, with an aim to turn consumer intelligence into actionable, managed knowledge. We also design, develop, and implement methods that employ eclectic tools and techniques.
Our industry experience stretches across many service and product areas. Our Qualitative Research methodologies include:
Expert opinions are collected to get a better hold of the topic at hand. In-depth interviews are generally held with business owners, high-level executives, community and business leaders, key opinion influencers and leaders, specialists and other professionals about topics that require profound understanding and knowledge. At We, we provide a varied range of options to be considered for the in-depth interviews to take place. We conduct IDIs via telephone during a prearranged period of time, and also at target audience situations, such as workshops, seminars, conferences and classes. We know conducting IDIs like the back of our hands. Being extremely flexible, we’re are always ready to conduct IDIs, irrespective of the length of interview and the sample size. The process of IDI requires more than just interviewing, interview recruiting plays an important role in making sure the IDI is successful, which Supertech is adroit at.
Structured discussion is held to acquire in-depth information on a topic from a group of people. We enable you to conduct FGDs in a physical location across all geographies and also, online. We assist you in all stages of organising an IDI: booking of facility, recruiting, moderating, transcribing and reporting. We at SuperTech pre-screen participants to ensure they fit our clients’ criteria and project specifications. We have substantial experience in conducting FGDs at all levels of society, ranging from young children to politicians and directors, who have established a connection with Supertech. Our moderators are trained to perfection and know which questions to ask and when to ask them, in order to gain utmost information from the participants and make the FGD worthwhile.
Engagement of researchers in the lives, culture and/or situation is studied, allowing you to immerse in the customers’ lives and identify their reactions and unmet needs. Our researchers know how to deal with respondents in an ethnographic Market Research, and make sure they use their eagle eyes to capture every little detail. We, by carrying out ethnographic Market Research, allows you to uncover attitudes, beliefs, perceptions, values and behaviour, as well as other factors that influence consumer decisions. At Supertech, we make sure our ethnographic research methodology meets your needs and enables you to solve diverse problems. We believe that consumers are the key to growth, and hence, takes immense care of making the environment comfortable enough to avoid any bias.
A discussion is conducted between 2-3 people to delve into different opinions, where the participants may or may not know each other. This approach also provides the benefits of group research through debate and the opportunity to probe on differences in respondent opinion to foster rich conversation. We have a team of professionally trained and experienced moderators, who are experts in creating a comfortable environment to probe respondent’s feelings, beliefs, thoughts and perspective in a particular order and words. We have also conducted many Qualitative Dyads and Triads researches in different geography and with easily reachable and difficult to reach respondents across all verticals.
Participants record entries about their defined activities and/or experiences and are generated over time. Diaries allow you to delve deeper into personal details and feelings, which provide you detailed and up-to-the-minute record of their activities. At Supertech, our experts analyse the content in the diary collected from the customer after a certain period of time, and occasionally, combine other qualitative research methods, such as in-depth interviews and focus groups to gain further understanding and clarification. We encourage responses, and as a result, we implement the ‘Diary’ methodology successfully to get you all the insights required.
Through the means of a questionnaire, web surveys allow participants’ opinions to be collected completely over the internet. We assist you in creating the questionnaire, recruiting the participants, and making sure you get the wanted results. We have experts in survey programming, which provide impeccable quality. In addition to this, we also connect our clients with authentic participants, ranging from students to employees, so as to make sure you have access to everything related to the project. Our web surveys are like no other: convenient, high response rates, low cost, and quick.
Mystery shopping is used for measuring and monitoring an on-going interaction between a customer and a company/organisation, relying on observation and recalling. Researcher poses as the customer and analyses the experience. Having carried multiple mystery shops, at Supertech, mystery shopping is a key strength. We customise an evaluation form with real-life scenarios to test. We have many years of experience in designing evaluation forms and works with a number of trusted and experienced mystery shoppers who can be utilized for your unique project needs.
Just like focus group discussions, Online communities allows a bunch of like-minded people to discuss the agenda, but its entirely online and is fit for a more deep and personal look into attitudes. We sample reactions and brand attitudes, allowing you to go beyond the data that can be acquired in an open online survey. We handpick the best candidates and create an accurate sample to fit the project specifications. We, through online communities, enable you to carry out research without having to worry about the geographical locations of the respondents.
3D Facial Imaging enables researchers to understand emotions. It is popularly believed that understanding emotions is a tiresome task, however, we assist you to get more than what is said. Emotions are often understood through facial expressions and can reveal a person’s beliefs and their tendency to act or buy a product. With 3D imaging experts from all across the globe being a part of our team, we lead with up-to-date technologies and range of applications. We proficiently record the respondent’s facial expressions and then our experts assess them against a standardised set of emotional responses.
Usability testing is used to measure how user-friendly the system is for end users. Our specialist testing facilities and technology allows us to capture the user’s eye movements actions, reactions, and comments as they work their way through the tasks. Our on-site viewing facilities allow you to observe the usability testing sessions, as they happen, without disrupting the user. We perform usability testing to ensure that new users can readily accomplish tasks with your product or website as well as to determine if any modifications have made a difference.
We are a Market Research company that selects and applies the right research, decision-making, or idea generation tools at the right time. We use our expert research and analysis skills to support your critical thinking and decision-making process, not replace it. Our Qualitative Research tools provide you rich, in-depth data, which can successfully help in understanding underlying opinions, reasons and motives. We offer a variety of qualitative research methods as mentioned above and use them according to your study objectives and the audience you’re targeting. Our broad experience allows us to carefully select the best respondents to make sure they fit into the target group and get the right answers. Our biggest strengths are decision-making, focus, and knowing what to include and what to leave out of your marketing information system. Our system helps you move forward and approach your market confidently and successfully.
Quantitative Research leads to numerical results that can be statistically analysed. We have established itself in Market Research firm, with an impressive array of custom research clients who provide us with steady repeat business.
We offer a complete range of customized Quantitative research solutions:
In a Pen and Paper interview, the interviewer poses questions from the questionnaire for the interviewee to answer, and thus, records the answers in the questionnaire. We have well-trained interviewers, whose fine approach and communication with the respondents is the basis of collecting information about their stands, beliefs and opinions on a given research subject. Over the years, we have conducted Pen and Paper Interviews for its clients and has never given them a chance to be disappointed.
A Computer-assisted Telephonic Interview is conducted by an interviewer via telephone, with the questionnaire displayed on the screen of the computer. We specialise in CATI, and we have in-house CATI stations, which enables us to be cost-effective and helps us assist you in the finest possible way. Our system is highly flexible in both the collection and output of data, ensuring compatibility with and export to other types of collection and analysis software. We closely monitor survey progress, with up-to-the-minute counts against survey targets and identify any sampling biases and make sure these are quickly corrected.
In a Computer-assisted Personal interview, the interviewer uses his computer screen to read the questions to pose and inputs the responses. Our CAPI software provides you access to data across the globe, even the hard-to-reach locations. We make sure the respondent feels involved in the task, and hence, every step is taken to make CAPI questionnaires user-friendly. We have been successfully conducting CAPI with young people and the elderly alike. With our CAPI interviewers being drawn from all ethnic and social backgrounds, the field force is well equipped with various languages, and hence language is not a barrier for us.
A Computer-assisted Web Interview is a technique where the respondent follows a questionnaire script provided on the webpage to answer the questions. At We, we customise every survey according to the project’s specifications, and ensure that the respondents are familiar with the subject of the questions. We also make use of visual aids to ensure that the respondent gets a brief understanding about the product/service he/she is being questioned about. Our dedicated team is a team of analysts with high levels of ICT skills and knowledge, enabling us to give you a clear overall result.
Online surveys are rapidly becoming attractive in the Market Research arena. By taking the time to give their opinions, respondents are playing a key role in the development of a product or service. We have a team of experts specialising in complex survey programming and methodologies, providing you interactive survey programming with live data insights. We make sure that the target group and criteria is met. Our online surveys are a breed apart: convenient, high response rates, cost effective, and quick.
Our global reach and reputation for results mean that, for many, we are the provider of choice for quantitative research. Our spirit delivers quantitative research that helps our clients understand the intangible, ethereal and indefinable aspects of consumers’ lives. We’re confident that we will leave no stone unturned when it comes to facilitating the finest Quantitative Research techniques as a path to increase your business. In addition to this, we’re well known for conducting surveys, including: Customer satisfaction surveys, Employee opinion surveys and Usage and attitude surveys, which are executed after discussing your objectives. We have an ability to conduct quantitative surveys with sample size ranging from fifty to thousands. Having worked on every type of project and sector, our knowledge and expertise can be put to use in conducting Quantitative research across all geographies. From organizations to households and individuals, we have it all covered!
Being a pioneer in online research, we offer a wide range of research techniques designed for the Internet.
Below is the quality control procedure that we adhere to while carrying out online research:
Our local panels are whitelisted by all of the world’s major Internet service providers (ISPs). Plus, ISPs are monitored during surveys to make sure survey invitations are delivered.
Panels are balanced to match the demographic profile of the U.S.
Samples are simultaneously balanced on multiple variables (geography, age, ethnicity, gender, etc.)
The risk of non-representative samples is simply too great.
The risk of sabotage by angry respondents is a serious threat to the accuracy of any “spammed” survey.
We capture the IP address from each respondent's computer to prevent multiple participants from a given household. Additionally, each study is password-protected, our web server is encrypted, and all data is pulled behind our firewall every few hours.
Each of our panels has a home website for recruiting and information purposes. Included on each site is our explicit, detailed privacy policy, guaranteeing our panellists that we will not sell or advertise to them or share their email addresses with any other company.
We have developed a staff of Internet specialists and created quality-control systems to ensure consistently reliable data from Internet surveys.
Because our web server is on the backbone of the Internet, we can accept thousands of simultaneous “hits” so that everyone has an equal chance of participating in a survey. When bandwidth is inadequate, a large share of respondents can be blocked by heavy traffic on the web server. This is a potential source of sampling error.
Samples are carefully controlled by the different time zones across the U.S. so that samples are not inadvertently biased toward earlier (i.e., Eastern) responders.
These are sent to non-responders, a process analogous to call back interviews in telephone surveys or postcard reminders for mail surveys.
As surveys are posted on the Internet, live, real-time support is provided via our online help desk to answer respondents’ questions and to solve any problems they might encounter in completing the survey.
Once an Internet survey is completed, the data file is cleaned to eliminate any duplicate questionnaires. Respondents are cross-checked against the original sample to make sure all participants are legitimate.
Survey results can be viewed online in real time as respondents complete the questionnaires.
We has the experience and insight to analyse the resultant data and to provide actionable marketing recommendations
Our online panels include consumers, business owners, IT professionals, students, doctors and many more people from a wide spectrum of industries. We make the most of online research technology to provide you ‘out-of-the-box’ solutions. We’ve handpicked every panel member and made sure there remains authenticity. Our varied panel database enables us to consider a myriad of opinions in making the right decision. Our staff consists of adroit individuals at design, programming, analysis and reporting. By extracting highly specific and targeted data out of the market and helping our customers to stay ahead in their respective fields, we will never disappoint.
The primary challenge of project management is to achieve all of the project goals and objectives while honouring the preconceived constraints. The primary constraints are scope, time, quality and budget. The secondary challenge is to optimize the allocation of necessary inputs and integrate them to meet pre-defined objectives.
At Supertech, we focus on one goal: making your project run as smoothly as possible. Backed by the entire team, your designated project manager identifies potential challenges before they become issues. Your project manager provides information before you ask for it and takes extra care so that you have confidence in us and are assured that your project is in good hands.
Our Project management team makes project goals and utilize their skills and expertise to inspire a sense of shared purpose within the project team. They enjoy new challenges and the responsibility of driving business results.Our project management team works Our project management team works work well under pressure and are comfortable with change and complexity in dynamic environments.
Analyzing the data or information is an important part of the project. Data organization and data reduction this are two very important aspects of data analysis. Yet, these steps are crucial to the ability to make sense out of data and to the ability to make cogent and insightful data interpretation. We use advanced statistics and decision models.
In a data-driven world, organizations need to harness the true potential of data to make effective decisions. This is where Supertech’s analytics capabilities and research skills come in to enable clients make the best of unrealized opportunities. We offers clients either full Market Research projects or is able to conduct the data analysis of research projects where the information has already been gathered. SPL also provides the service of data analysis in research from a wide range of sectors - we have our own internal data processing and analysis units, as well as a team of coders and an array of statistical software.Data analytics is the stage in Market Research when qualitative data, quantitative data or a mixture of both, is brought together, so that we can draw conclusions based on data. From Marketing analysis to Sales analysis, we provide it all. We, as WE, promise to provide you with enough insights and answers to all your questions.
Our reports are used by industry experts looking to keep up-to-date on how the industry is shifting and where their company stands compared to the market as a whole. We also support Entrepreneurs, Start-ups, Organizations and Job Seekers with the aid of our reports.
Our reports are designed to meet the desired needs, whether that is an executive summary or a detailed analysis of findings, verbalism, and recommendations from our staff of experienced researchers and marketing consultants. We also develop and deliver targeted presentations of findings that include recommendations for action. Before generating the final report, several qualities (self and cross), reality, practical validation and consistency checks are made and then the process consolidation of validated insights is carried out to make sure our reports are up to the mark.